Photography at La-Z-Boy World Headquarters
In the spring of 2015 I was commissioned to photograph the new world headquarters of La-Z-Boy in Monroe, Michigan. The six companies participating in the photo shoot (The Collaborative, Rudolph Libby, Armstrong, NBS, JDRM and La-Z-Boy) worked together to compile at shot list of 45 photographs. With six companies participating, the per photo licensing cost to each company was significantly reduced.
The shot list called for a mix of interior photographs with people and without people. Because the landscaping was new we decided to do the interior photography and one or two tight exteriors of the front entrance in the spring and then return in the fall to complete the exterior photography after the landscaping had a chance to grow in.
I love twilight and night photography so of course I did a sunrise view of the main entrance during the first round of photography in the spring. Being on site and ready to shoot at 5:00am is not always easy, but I love the results!
The Atrium view was taken just before noon as people were beginning to come in for lunch. By using walkie-talkies we were able to position people on the stairs and in the glass walled second floor workspaces. I did numerous captures and post production compositing to improve the positioning of people in the final image.
La-Z-Boy CEO Kurt Darrow happened to be having lunch in the Atrium while we were shooting and I didn’t think that he would mind if I kept him in the final image. Mr. Darrow is at the far right behind the young man in the right foreground. Appropriately, the La-Z-Boy logo is directly above him on the flat screen monitor.